Arland Communications

Motorola Portable Power Generator

Motorola Portable Power Generator

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Project Overview

We worked with our communications team to provide Motorola adaptable video content for the Motorola MT060 Portable Power Generator product launch in June, 2019. In need of a promotional video for multiple web and mobile platforms, we delivered a 60 second cut with the option for us to create additional social media content from our captured footage.

After developing the initial concept to highlight the product’s main uses and scenarios, we also provided location scouting, talent sourcing, and production design to streamline the production process.

This project was shot over a day and a half at four locations to capture five scenes highlighting product use cases.

The Concept


The Production

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The Final Product


This specific edit showcases how we were able to use the same footage originally intended for a traditional 16:9 edit and repurpose it for portrait/vertical video as well.


Our Content In Use

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